A good chunk of customers wait to shop until after the holiday rush is over.

Statistics show:

• 92% of those within the U.S. shop online post-holidays.
• 31% say they shop online within a few days of a holiday.
• 34% say they shop online during the month of January. 

Keep the Momentum Going

A well thought out after holiday marketing strategy can drive more buyers to your site / online store than you may think possible.

Post-holiday shoppers:

• Tend to make purchases for themselves.
• Are planning for the coming new year.
• Believe they can get better buys.
• Are anxious to spend gift cards they received.

After Holiday Marketing Tips

#1  SEO

SEO is always first on the list.

In 2020, search was responsible for over 45% of website visits and revenue during holiday and post-holiday seasons. Paid search was a bit more effective than organic search. 

Analyzing your data before defining your marketing strategy.

A few things to include in your data review:

• Where site traffic is coming from.
• Products / services selling the best.
• Noticeable trends.
• Search terms, and frequency.
• 404 pages requiring attention. 

#2 Creative Email Campaigns

• Extend after holiday offers at least into the first week of the following month.
• Use an automated email platform to segment subscribers, send personalized messages, and publish creative email campaigns primed for conversion. 
• Don’t forget to re-target those who’ve visited your site but didn’t make a purchase.
• Send a ‘Thank You / We Appreciate You’ to everyone on your lists.

#3 Appeal to New Year Shoppers

With a new year brings motivated shoppers and invigorated outlooks:

• People have different mindsets.
• People want to improve and change their life for the better.
• People want to plan for what’s needed.
• People want to organize.
• People want a fresh start.
• People want to look better and feel invigorated.
• People want to refresh themselves, and their homes.
• People want to make their life easier, cleaner, and safer.
• Boost your after holiday marketing to extend into following months.
• Update all social media accounts to reflect each season, and current promotions. 

Bonus Tips

Always keep your marketing one step ahead:

• During cold seasons, plan and market for warmer weather activities and vacations – and visa-versa.
• Get people excited for each upcoming season, and encourage them to buy early for best selection.
• Set up a ‘subscribe and save’ plan for products and services, so revenue is coming in on a regular basis. Offer a slight discount to subscribe and save plans.
• Encourage people in your email communications, and social posts to reward and pamper themselves. People tend to forget self-care is important.
• Remind people to use their gift cards at your online store.
• After holidays is a good time to run campaigns for paid search. If you haven’t dabbled with paid search in the past – now is a good time to experiment.

 

More to Explore:

Digital Marketing Tools & Services for Busy Business Owners

Is Your Business Ignoring Google Analytics?

4 Social Media Holiday Posting Tips

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