Tips for Optimizing a Business Facebook ShopOct192020

Categories: Marketing,Social Media
Tips for Optimizing a Business Facebook Shop

It’s the right time to set up a Facebook Shop for your business.


More and more businesses are using Facebook shops to increase sales and extend their Brand reach.

Facebook has become the global social network leader boasting over 2.7 Billion users each month.
(resource: Released results for second quarter, 2020, Facebook)

Tips for Businesses Selling on Facebook

Create a Facebook Business Page

More Info:

About Facebook Page Shops

Setup Facebook Shops in Commerce Manager

Identify Target Audience

Determine who wants and needs your products.

Use the Facebook Audience Insights tool.

Create Visual Posts

Products should sell themselves. Include quality photos and videos, in addition to articles, testimonials and Facebook Live posts.

Facebook ad requirements:

For Images

For Video

Develop a Posting Schedule Routine

Use Facebook insights to decide when your audience is most active and engaging with your content. Create and pre-schedule posts for one week/month at a time.

Product Promotion

Build solid audience relationships by posting product(s) information so people can learn about the history of the product, and how it’s best used. List product groupings that compliment each other.

Interact With Customers

Post user reviews. Answer questions posted by customers, and those who are looking to buy.

Neutralize negative comments. Subtly remind your audience they’re important to you.

Facebook Ads and Pixel

Facebook ad campaigns share your content with definitive targeted audiences, and brings attention to your shop.

If you don’t plan on running Facebook ads soon, set up a Facebook Pixel now for when you’re ready. Pixel is a code snippet that’s placed to re-market to those people who have already visited. It builds targeted custom audiences by collecting data to see how visitors interact with your content.

Learn about Facebook Pixel

Make Use of Facebook and Shopify Together

Shopify is a user-friendly ecommerce platform that integrates nicely with Facebook to build your shop, ship and track orders, and lets you also sell through social media. Sales made when using Shopify means the customer information is yours, and can be used for marketing purposes outside of Facebook.

Sell on Facebook through Groups

Similar to online flea markets or eBay, and is a good business selling resource to sell old stock, discontinued products, and discounted items you want to move quickly.

Learn about Facebook Sales Groups


More to Explore:

Why Facebook Shops Also Need a Website

Learn more about Facebook & Shopify:

Facebook Shops

Facebook for Business

Facebook Store Sales Optimization

Facebook Tools to Turn Shoppers into Customers

Shopify Facebook Shops

How to Connect a Shopify Account to Facebook