How Automated Ecommerce Tools Equal Stronger SalesDec72020

Categories: Email Marketing
How Automated Ecommerce Tools Equal Stronger Sales

Have you gotten caught up in ‘making sales’ rather than ‘how to make sales’? Sometimes we hit a wall before realizing it’s time to make a change.

Hit a Brick Wall?  Let’s Knock it Down!

If people aren’t visiting your website as much as they should, aren’t adding products to the cart, or haven’t become repeat customers – then let’s take a look at one high-performing ecommerce tool designed to help your business build stronger sales.

What are Ecommerce Tools?

Ecommerce tools are software features that enhance online shopping websites and make the process easier for businesses to list, sell, and ship products, market to target groups, engage effectively on social media, and provide better overall customer service.

These software features can include online shopping carts, inventory management, order fulfillment, email marketing, and social media management.

How to Enhance Your Online Store with Ecommerce Marketing Automation

Ecommerce marketing boosts the efficiency of specific facets of your ecommerce business, and helps you drive traffic to your website, refine your sales path, and accelerate your lead nurturing process – allowing you to do less work.

Ecommerce marketing automation will:

  • Automate abandoned carts.
  • Automate reviews.
  • Automate customer support.
  • Collect leads.
  • Welcome new customers.
  • Streamline better customer service.
  • Etc, etc, etc.

If you run an online store, chances are most of your customer data is stored on your ecommerce platform. Make use of this valuable information by integrating it into your email marketing.

Some online email marketing platforms may have built-in ecommerce enhancements. Here’s an example of how easy it is to connect your online store to email marketing, process provided by Constant Contact:

Connect and sync.
Set up your account, connect your store, sync contacts - and open your door to more revenue.

Drag and drop.
Add products to ecommerce email templates. Boost response with trackable email coupons.

Seek and find.
Target new audiences with social media ads, landing pages, website sign-up forms, and more.

Automate and celebrate.
Welcome new customers. Send follow-up emails based on where contacts click. Do it automatically.

If you already use Constant Contact, their platform allows you to connect your ecommerce store directly to your Constant Contact account, then import contacts into segmented lists, drag and drop products into your emails, and recover lost revenue from customers who abandon their carts with automated email reminders.

Synchronize your contacts with Etsy and target your message with pre-built segments to get better results.

Shopify and WooCommerce integration too.

Have a different shopping cart? Constant Contact uses Zapier, that let’s you instantly connect with over 2,000 applications to automate your work.

Did You Know?

  • About 45 percent of emails sent to follow-up on an abandoned cart are opened by consumers.
  • Nearly 11 percent of individuals that receive follow-up emails return to the website to make a purchase.
  • Automated emails receive over 120% higher click rates than regular broadcast emails.
  • Automation converts new contacts into new customers that make 47% larger purchases.
  • Businesses who connect with customers through automated emails see up to 50% conversion rates.

Develop a More Efficient Online Store with Strategic Automated Email Marketing

Email automation opens up a world chock-full of benefits for your business. Personalized, relevant and consistent communication with email automation is a great way to nurture long-standing customer relationships.

Drive better open rates, new leads and subscribers, higher revenue, and more.

Enjoy a test drive with a Constant Contact free trial for 60-days.
No credit card or payment method required for free-trial.

Not ready yet?  Learn more here.