Do you carefully choose specific words when marketing your business?

Are those words helping you reach expected goals?

Words and phrases can dictate how customers and potential customers respond. Everyday, businesses use words and phrases in communications such as emails, email campaigns, web copy, social media posts, and advertising with the goal of either a lead or a purchase.

Words with Impact

Here are a few word tips your business can use to guide how people feel, think and act when they read your written communications.

Your word goal is to draw people in – not drive them away! 

Helpful marketing words include:

• Time saving.
• Hassle free.
• Easy.
• How-to.
• Maintenance free.
• Cost effective.
• Durable.
• Quality.
• Good value.
• Convenient.

Time sensitive marketing words include:

• Limited.
• Flash sale.
• Ends soon.
• Book now.
• Space limited.
• Last chance.
• Sale ends.
• Call today.
• Act soon.
• Reserve now.
• Seasonal offer only.
• Few remaining.
• Going fast.

Trust words include: 

• Verified.
• Effective.
• Authentic.
• Genuine.
• Safe.
• Endorsed.
• Certified.
• Proven.
• No obligation.
• Free returns.
• Free estimates.
• No hidden fees.
• Money back guarantee.
• Risk-free.

Incentive words include:

• Earn rewards.
• Bogo (buy one get one).
• Bargain.
• Percentage off.
• Buy more, save more.
• Free Sample.
• Best seller.
• No cost.
• Complimentary.
• New.
• Scarce.
• Exclusive.
• Rare.
• Limited edition.

Food for Thought

Well thought out phrase and word placement can connect you to people that want/need what you offer, and trigger them to take action.

Words can either motivate or turn people off.

Determine and keep track of which words and phrases perform best with your audience.

What works in one email campaign or social media post, may not work in the next.

Continue refining.

More to Explore:

4 Tools that Help Small Business

6 Not-So-Obvious Business Marketing Tips

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