As a local business, at times it may seem overwhelming to navigate the shifting landscape of digital marketing.

Here are a few important local business digital marketing tips to remember:

Tip #1 -  Be Digitally Present

People respond to creative and valuable content, so entertain and educate them.
Create a unique style and voice for your Brand that makes you stand out from competitors.

Online marketing takes many forms – and Landing pages are one element businesses need to get right.

• Do you have your Landing page formula perfected?
• Do you sit and think for hours how best to layout Landing pages?
• Do you know what the purpose and goal of a Landing page is?

QR Codes - Quick Response Codes are what their name suggests. Just a simple scan and you get access to the intended information fast and in a secure way. They store lots of data, secured in a complex barcode, which digital devices can read and interpret. QR codes have been around since 1994, have successfully been utilized in multiple production stages in huge corporations, and their uptake and prevalence has ever been on the rise.

Almost all your potential customers have a smartphone equipped with a QR scanner, and they may have used the scanner for;

• Access to a secured Wi-Fi.
• Authenticate login credentials.
• Make payments.
• Mobile application downloads.

See? You are not stepping into untested waters. As a matter of fact, your client base will incorporate QR codes more convenient secure and improve their experience doing business with you.

Homepage optimization differs from optimizing inner webpages, and there are literally hundreds of thousands of websites where the homepage isn’t optimized correctly.

Is yours one of them?  

What a Website Homepage Is:

• The first impression of your business.
• The page that serves as an introduction to your Brand.
• The page to make clear what your business is about.
• The page to build trust between you and potential customers.
• An easy-to-understand entry point for visitors to easily navigate to the rest of your webpages.

Did You Know?

Facebook  (aka meta) boasts 2.91 billion monthly active users.
Resource: OmniCore Agency

With Facebook being one of the most used social media sites (on a global level), businesses need to recognize the potential Facebook can play into moving success levels forward.

Here, we'll touch on a few Facebook tips that WordPress site owners can use to grow their followers, increase website visits, easily track activity statistics, and more.

Small businesses are expected to thrive in 2022 and beyond. A 2021 New Business Insights report by Intuit predicted the formation of around 17 million new small businesses in 2022.

As small businesses continue to play a critical role in the local and global economies, competition in the space also increases. As a small business owner, effective marketing is crucial if you seek to stay ahead of the competition. Below are the top small business marketing trends to stay on top of in 2022.

As a business owner, you’re always looking for ways to bring visibility, build contacts, and increase sales.

Ever wondered how you might be able to get your business and/or website into Google News?

Did You Know?

• Globally, millions of people view Google News each and every day.
• Google News is open to all websites, not just big business or big publications.
• Visibility on Google News opens sites to a broader audience, and can exponentially boost visibility and traffic. 

For some business owners, posting content that draws in new followers can be challenging. Just when you think you've identified what type of content resonates with your existing audience - you see a trend where your page remains stagnate, and isn't growing.

The trick is to balance content geared toward retaining existing followers while bringing in new followers.

A good chunk of customers wait to shop until after the holiday rush is over.

Statistics show:

• 92% of those within the U.S. shop online post-holidays.
• 31% say they shop online within a few days of a holiday.
• 34% say they shop online during the month of January. 

• How often do you check your Google Analytics data?
• Were you going to set up this free tool, but never got around to it?
• Do you use Google Analytics reports to tweak your marketing strategy?

Did You Know?

Google Analytics, serves up comprehensive insight reports so business website owners can make strategic decisions based on accurate and real-time data.