In the growing world of small businesses, marketing plays an extremely important role in growth and development. The best way to measure the success of your marketing plan is to assess the right metrics. In this blog, we will explore the metrics to keep up with in order to track your business’ success. 

The holidays are upon us again, which means another year is quickly coming to a close. For business owners, now is the perfect time to show your website some tender loving care. Giving your site a little maintenance can help ensure it continues to properly serve your business into the new year.

Check out these important end-of-year website tasks you don't want to neglect!

What is Email Marketing?

Email marketing involves sending targeted messages to a group of people via email. For non-profits, it’s a means to communicate their mission, engage with supporters, and foster relationships.

Importance for Non-Profits

Non-profits can leverage email marketing to raise awareness, garner support, and keep their audience informed about ongoing initiatives. Email enables non-profits to cost-effectively reach and build relationships with donors and volunteers. With email, non-profits can provide updates, share stories, accept donations, recruit volunteers, promote events, and more.

In the era of advanced technology, online reviews have emerged as an important aspect of consumer decision-making. Regardless of the services that one is seeking, people heavily rely on online reviews to make their decisions of what companies to support. Although often overlooked, these reviews can be extremely helpful in gaining new customers and business. In this blog, we will explore the importance of online reviews and how they can hinder or propel an up and coming business.

In today's digital world, social media is an invaluable tool for non-profits to raise awareness and gain support for their mission. With a strategic approach, your organization can leverage these platforms to drive real impact. Read on for 4 simple yet powerful tips to take your non-profit's social media presence to the next level.

As a small business, finding time for effective marketing can be challenging. That's where email automation comes in! This incredible tool can help transform your marketing and amplify your reach by automating many crucial tasks.

As a non-profit, your website is often the first impression you make and a vital tool for spreading your message. An effective site inspires action, rallies supporters, and furthers your mission.

Follow these 12 tips to make your website work for your cause.

In the world of social media marketing, Instagram has established itself as a powerhouse platform for businesses and individuals to showcase their content, products, and services to a massive global audience. With over a billion monthly active users, it's no surprise that optimizing your Instagram presence for search engines can significantly impact your reach and engagement. This article will delve into the world of Instagram SEO and provide you with the essential secrets to catapult your Instagram reach to new heights.

In the digital age, when marketing strategies are constantly evolving, email marketing remains a steadfast tool that local businesses can use to drive growth, engagement, and customer retention.

This cost-effective and versatile approach enables businesses to connect with their target audience on a personal level, fostering a sense of loyalty and community.

Welcome to the final installment in our three-part series on local citations. In this article, you can review the top Frequently Asked Questions about local citations. Our local citation FAQ is designed to help small business owners like you understand local citations and turn them into real business value fast.

“What are local citations?”

Local citations are online references to your company’s name, address, and phone number on other websites, especially websites that are regularly used and trusted by people in your community. You might see this info referred to as “(NAP)” (Name, Address, Phone) for short.