As a small business, finding time for effective marketing can be challenging. That's where email automation comes in! This incredible tool can help transform your marketing and amplify your reach by automating many crucial tasks.

As a non-profit, your website is often the first impression you make and a vital tool for spreading your message. An effective site inspires action, rallies supporters, and furthers your mission.

Follow these 12 tips to make your website work for your cause.

In the world of social media marketing, Instagram has established itself as a powerhouse platform for businesses and individuals to showcase their content, products, and services to a massive global audience. With over a billion monthly active users, it's no surprise that optimizing your Instagram presence for search engines can significantly impact your reach and engagement. This article will delve into the world of Instagram SEO and provide you with the essential secrets to catapult your Instagram reach to new heights.

In the digital age, when marketing strategies are constantly evolving, email marketing remains a steadfast tool that local businesses can use to drive growth, engagement, and customer retention.

This cost-effective and versatile approach enables businesses to connect with their target audience on a personal level, fostering a sense of loyalty and community.

Welcome to the final installment in our three-part series on local citations. In this article, you can review the top Frequently Asked Questions about local citations. Our local citation FAQ is designed to help small business owners like you understand local citations and turn them into real business value fast.

“What are local citations?”

Local citations are online references to your company’s name, address, and phone number on other websites, especially websites that are regularly used and trusted by people in your community. You might see this info referred to as “(NAP)” (Name, Address, Phone) for short.

The Americans with Disabilities Act (ADA) requires businesses and organizations to provide equal access for individuals with disabilities. This includes making your website accessible. An accessible website allows people with disabilities like blindness, low vision, deafness, and limited mobility to access and use your site.

Making your site ADA compliant is not just the law, it's also good business. Accessible sites improve the overall user experience and help you reach a wider audience. Follow this guide to make your website accessible and avoid legal troubles down the road.

If you’re short on time, skip to the good part!

In the ever-evolving landscape of online presence, creating a website that is not only visually appealing but also accessible to all users is paramount. Web accessibility refers to designing and developing websites in a way that makes them usable by individuals with disabilities. Which refers to over 1.2 billion people worldwide. This inclusivity not only benefits those with disabilities but also plays a crucial role in enhancing your website's search engine optimization (SEO) and driving more traffic to your products & services. In this article, we'll explore the vital connection between web accessibility, SEO, and increased website traffic.

In today's digital age, web accessibility has become a crucial aspect of online presence. Ensuring that websites are accessible to individuals with disabilities is not only a moral responsibility but also a legal requirement. The Americans with Disabilities Act (ADA) has set the foundation for web accessibility regulations, and as technology advances, the importance of adhering to these regulations has become more significant than ever before.

When starting a small business, getting your name out there is crucial for success. While physical mail and flyers can still be effective, the digital world we live in offers a powerful tool: a mass email marketing campaign. By reaching thousands of people with a single click, you can significantly expand your brand's reach. To ensure the highest open rates and engagement, we've compiled ten proven email marketing strategies to craft effective emails that captivate your audience.

In our previous article about small business local citations, you learned what local citations are. Now, it’s time to discover how to get the most value from each of your local citations. While any valid local citation is better than nothing, there are simple steps you can take to ensure your local citations contribute the utmost to your search engine optimization.

SEO strategy is made up of many interconnected pieces that can all yield results. With four simple steps, you can be confident your local citations will boost your rankings in relevant searches and help you connect with more customers.