Did you know Email Segmentation helps to:

• surge open rates
• boost click rates
• shrink unsubscribe rates

How Do You Partition Your Email Subscriber List?

Sending the same content to everyone on your List is like walking in the dark and never really connecting with anything solid.

Your buyers and clients are diverse and won’t all respond to the same thing in the same manner. You need to dig deeper to determine what Your List wants and needs. Reshaping and customizing your communications to appeal to your contrasting subscriber lists will produce better results.

Are your Emails not being opened?

Due to the sheer volume of emails people receive on a daily basis, it’s reasonable to assume not even half of them are opened, much less read.

It’s normal for a percentage of Email Subscribers on your lists to lose interest and stop opening Email from your Business – but if months go by with zero engagement click-throughs, then that becomes an issue on several levels.

An accepted non-engagement Email strategy is to send out a dedicated message to those dormant Subscribers who’ve not engaged with your Email for a pre-determined time period (3-months, 6-months, etc). Your message goal is to re-engage these Subscribers as active customers/clients.

Have you been hesitant to use Instagram for Business marketing?

It’s not difficult or involved to set up a professional profile. You also have the option of converting an existing account into a Business account.

With just a few taps on a mobile screen you can take and share photos with your audience, use editing tools and filters to enhance image quality, tag users or locations, add a quick caption, and share across various Social networks.

Depending on resources and budget, many businesses don’t commit to systematic market research to determine what current and potential customers need, want, and are actually buying.

A good portion of business owners operate on a “if I like it, everyone will buy it” mentality - and that’s just not how to turn profits or grow a business.

Smart business owners will stay on top of what people are looking for, then diversify to meet current demand.

Regardless of your business niche, Local Email Marketing benefits small businesses in multiple ways including your ability to strengthen customer relationships and build Brand loyalty  - both help your business continue growing.

Bonding with customers and creating an open line of communication via Email Marketing allows community consumers to communicate their needs and wants, something that's difficult to accomplish with other marketing efforts.

We’ve got a few proven tips that help to increase website sales.

Let’s see how many you already use!

TIP: Display Trust Icons on the Checkout Webpage

With so many questionable vendors online, it’s more important than ever to build trust with potential buyers with their first visit to your website. On your checkout page, briefly describe your site’s security measures. Include a link to the full Security disclosure.

Display a Certified Trust badge (sometimes referred to as a Seal). Trust badges most often indicate security features are in place to keep credit card information and personal information safe.  When you’ve shopped online you’ve seen icons for SSL (Secure Sockets Layer) which indicates encryption of certain information sent over the web.

More and more people are making use of mobile personal assistants (voice technology) such as Bixby, Siri, Alexa, Google Assistant, etc.

Voice Search is becoming more prevalent because a voice query is much faster than typing words, and the results are returned rapidly.

Businesses need to focus on Voice Search to make sure they’re not left out of search results.

If you do business on a local level - Local Marketing can become a top sales generating tool for you.

Smart Local Marketing can:

• Increase in-store customers with long-term loyalty.
• Boost visitors to your website.
• Heighten awareness of your Brand.
• Improve SEO efforts resulting in higher search engine rankings.
• Deepen community connections.

One challenge for small businesses is being found online. Another challenge is developing marketing strategies to acquire new customers and retain existing customers.

How much time do you spend working your online marketing strategy?

Is it working for you? Or is it hit-and-miss because you find it takes so much time bouncing between different tools and platforms? Do you feel you’re making as much progress as you’d like?

Let’s look at several online tools your business should be using, how easy these tools are to use, and how to access all of these tools from one place.

When prospective clients and customers browse LinkedIn for people they want to do business with, the first section they look at is your Profile.

Is yours fully optimized?

If you’re not sure what “fully optimized” means in relation to your LinkedIn Profile, here are a few tips you can do to bring more attention to your Business and your Profile.