One challenge for small businesses is being found online. Another challenge is developing marketing strategies to acquire new customers and retain existing customers.

How much time do you spend working your online marketing strategy?

Is it working for you? Or is it hit-and-miss because you find it takes so much time bouncing between different tools and platforms? Do you feel you’re making as much progress as you’d like?

Let’s look at several online tools your business should be using, how easy these tools are to use, and how to access all of these tools from one place.

When prospective clients and customers browse LinkedIn for people they want to do business with, the first section they look at is your Profile.

Is yours fully optimized?

If you’re not sure what “fully optimized” means in relation to your LinkedIn Profile, here are a few tips you can do to bring more attention to your Business and your Profile.

You want your website to rank well in Google. But how can you improve yours Google Ranking? From Keyword Research and Page Optimization to Paid Search Ads and Social Media. Check these five ways to improve your website and improve your Google Ranking.

A little bit of planning goes a long way when it comes to marketing your business or organization online. But we know it can be tough to find time to look ahead when you’re busy dealing with your day-to-day.

Let us make your 2020 planning a little easier with our free 2020 online marketing calendar!

Our printable PDF calendar includes all the major holidays you should be thinking about when planning your marketing campaigns. You’ll find the big ones in there for sure, but you’ll also see some days you might not have thought about, like Book Lovers Day, National Hot Dog Day, and National Mom & Pop Business Owners Day.

Looking to Work Smarter, Not Harder?

The benefits of well timed and professional looking Email Marketing Campaigns have plenty of data to back-up their success rate. Here are just a few:

• Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.  (McKinsey)

• 91 percent of US adults like to receive promotional Emails from companies they do business with.   (MarketingSherpa)

• 44% of people check their email for a deal from a company they know, while only 4% will go to Social Media.  (GlobalWebIndex)

Did you just clean out your closet or have some miscellaneous items to sell? Or are looking for something unique to buy? Facebook Marketplace is the place to buy and sell just about anything and everything.

Check out these quick tips for both Sellers and Buyers!

There’s huge competition for Businesses to rank well for organic Local search results. Here are a few Tips to follow that will help your Business rank higher.

Make Your Blog / Website Content Relate to Local Search

Your goal is to create Web and Social content with a Local twist!

We’re here to help you better understand this new law and how it may apply to your Business.

The CCPA, which  is short for the California Consumer Privacy Act, is a law designed to enhance privacy rights for consumers in California and to encourage transparency regarding how businesses collect and use personal information. Businesses subject to the CCPA are expected to be in compliance with the law by January 1, 2020.

Business Owners Say . . .

Their return on investment (ROI) is much greater using Marketing Automation, and they see increased sales from their Marketing campaigns.

What is Marketing Automation?

Marketing Automation refers to software platforms and technologies designed for Businesses and Organizations to more effectively market on multiple online channels and automate repetitive tasks.

Marketing Automation doesn’t mean your online Marketing is processed from start to finish automatically. What Marketing Automation IS - is software that makes it easier to compose, segment, schedule, prioritize, execute, and statistically track your campaigns.

Marketing automation offers an easy way to find out more about your audience so you can create targeted, personalized campaigns that are more likely to get the results you’re seeking. You can build a view of what works and what doesn’t work – then learn how to tweak it.

As an Internet Marketer, you see the terms SEO and SEM all over the internet. Many of you may not be sure  exactly what these terms mean, let alone what the difference is between the two.

Let’s Delve Deeper:

What is SEO (search engine optimization) and SEM (search engine marketing)?

SEO is referred to as Organic search results.

SEM is referred to as Paid search results.

Historically SEO has been regarded as an integral piece of SEM enveloping both Organic and Paid strategies.

However today - the term SEM is used when speaking exclusively about Paid search. The term SEO is regarded as the process of capturing website traffic from natural search results which are free and Organic.