More and more businesses are learning the value of using Facebook to connect with potential and repeat buyers.

If you’re already hosting events or classes on Facebook, or would like to start - now’s the time to take advantage of their new Paid Online Events offering.

New Product on Facebook:

Virtual gatherings are in-demand more than ever before. Facebook is reaching out and helping SMBs (small to mid-sized business) with their new offering called “Paid Online Events”.

When day-to-day business is affected by events we can't control - people are searching for ways to generate more exposure, increase revenue, and gain more of a market presence for their small businesses.

Increasing Your Digital Marketing Efforts Will:

• Expand Online Sales.
• Promote New Buyer Connection.
• Resonate with Existing Customers.

When people search for your business by Name or Something Related to your business - can they find you?

If people perform an online search, and can't find your business - the first thing that pops into their head is: Does this business even exist?

Every business owner strives to bring in new customers while keeping existing customers coming back – but many hesitate to invest time or resources on a new marketing method unless they are sure they will get stellar results.

Count on the tried and true: email marketing. An Email marketing campaign is a cost effective solution that gives you, the business owner, the power to reach customers in the place they live every day - their Inbox!

Everyone conducting online business should have a marketing plan – but many don’t.

Why?

Usually it’s because they don’t have time, or they don’t know how to start the process.

These are usually the same people who whine about not making any sales, not getting visitors to their website, not getting Social media followers, not getting List Subscribers, etc, etc.

These are also usually the people without strategies in place and go day-to-day without a clue as to why their business isn’t moving forward.

Your Social Media Metrics are what tell you if you’re on-track or if you’re just posting in the wind.

Your Social Media Goals are directly related to your Social Metrics.

Determine What Your Specific Social Media Goals Are

Goals may include:

• Increase Followers.
• Move Traffic to your website.
• Secure Leads and Make Sales.
• Create Excitement about your Brand, Product or Service.

How much time have You spent on Keyword Research?

Do You Know How to Research Keywords to optimize SEO and Paid Search?

If you’re not sure how Keyword Research affects your SEO and Paid Search results, we have some tips for you!

Growing an Email List is an ongoing task.

Your Email List is your lifeline for connecting with new and established customers.

The reward comes when you start seeing increased sales.

Email:

• Is Personal.
• Is Targeted.
• You Own the List. You don't own Facebook, Instagram, Twitter, etc. When Social Media platforms change their policies (which they often do) your efforts could all be for naught.

Did You Know?

Email Lists get 10x higher conversions than Social Media campaigns.

What do you see when you scroll through Instagram?

Selfies?
Food and Recipes?
Inspirational Quotes?

How many exciting posts do you normally see from small businesses?

How do your Instagram business posts compare to your competitors' posts?

Do You Follow Your Competitors?

If you don't, it's a good idea to become their Follower. Determine which of their posts and videos brings them the most engagement. If your business Posts bring lackluster engagement – then our Tips may help you.

Back in the day, Facebook told us getting “Likes” to your page was a good thing.
With all their algorithm changes are “Likes” really a big deal anymore”?

“LIKE” vs “FOLLOWER”

A Facebook LIKE is an individual that’s opted to attach their name to your Page as a Fan. When people Like your page they’re expressing support for that Page.

A Facebook FOLLOW is an individual that’s opted in to receive updates on Posts you make in their Newsfeed.