When it comes to Email Marketing, it’s all about “Personalization, Segmentation and Engagement” – all key components to successful Email campaigns.

Creating Email Subject Lines that grab attention will make that “Open” click happen, allowing everything else to fall into place.

Feel free to use and perhaps modify the suggestions below in your next campaign.

According to Facebook, almost 50% of buyers start shopping online in November (or earlier) for the upcoming holidays.

Just recently Facebook debuted several new features to assist Businesses with their holiday marketing. Facebook says their goal is to make it easier for all business entities to create vibrant marketing visuals with customizable Stories Templates.

Every day your website receives traffic from sites that skew your statistics. Best practice is to block these URL's so your reports are not diluted by referrer spam.

Learn how to block referrer spam sites using Google Analytics for better stats!

Now more than ever it’s so important to make sure your Brand is leveraging online Local Search and awareness of your business.

These ‘Local Marketing Musts’ are "must haves" to have in place for your Business!

Would you like to add 100, 300 or 500 new subscribers to your Email List in the next 30 days?

Sound too good to be true?  Nope, it's easy!

You just have to know how to make it happen.

It's common knowledge that Email Marketing rates at the top for best ways to promote a Brand.

Has your Subscriber list hit a slump?
Are you starting a new List for your business?

Here are a few useful Tips for getting new Subscribers.

Google My Business messaging via SMS (text messaging) will no longer be available, and will transition to the Google My Business app. After November 15th you'll no longer receive a text when customers reach out to you.

To keep messaging active for your business and continue using messaging with Google My Business, you'll need to download the GMB mobile app.

Messaging in the Google My Business app lets you receive and reply to messages free of charge. You can keep a record of your conversations and easily access reviews, bookings, insights, and other Google My Business app features.

If you're currently using Google My Business messaging via text (SMS), you'll need to download the latest version of the Google My Business app. Once the app is installed, you can turn on messaging. You’ll then receive and respond to messages in the app only - not via text.

Managing an Email List can be one of the most important investments a business commits to.

If your company isn't using an Email platform effectively to cultivate subscribers into customers ... then it's basically all a waste of time and money.

No matter which automated Email platform you may be currently using - and there’s plenty of them out there - they should offer Apps you can integrate into your Email marketing newsletters and campaigns. Some offer more, and some offer less.

Here, we’ll go over a few Apps offered by Constant Contact because we believe they offer the best bang for your buck when it comes to ease of use, effective promotional tools, and reporting features.

On September 1, Google officially ends support for the "noindex" directive within the robots.txt file.

You'll want to:

• Identify if your site is using the "noindex" in the "robots.txt" file.

• If it is, you'll want to switch over to another method to control crawling of specific webpages.

You most likely spend a lot of time doing all the right things to promote your website, but if you're receiving low or no quality traffic to your site, then your site statistics will be skewed – making it difficult to determine if your hard work is paying off.

Check out this tutorial on How to Block Sites that Contribute to Misrepresenting Website Statistics Using the Awstats Tool within Your Control Panel (CPanel).

September and October are chock full of holidays you can take advantage of and send marketing Emails to your subscribers, while incorporating key sales and/or offers for your products/services.

Holiday inspired Email templates are easy to use if your automated Email provider provides them. Just choose a template, enter information and images in the content blocks and voila! - done!!!

While nationally recognized holidays are the norm - maybe this year, send marketing Emails with themed templates for non-mainstream holidays. You'll surprise your readers, probably put a smile on their face – and inspire them to place orders on that day.