Is your small business challenged by:

• Not enough visibility?
• No clear direction?
• Lack of resources?
• Small marketing budget?
• Never enough time?

Businesses invest time and money into online and offline marketing with the goal of building a solid road of qualified leads that covert into sales.

Marketing is not one-size-fits-all … what works for one business may not work for another due to variables such as:

• Business niche.
• Business size.
• Business resources.
• Business focus (online, brick and mortar, local, global).

Fundamental marketing strategies are applicable to every business. What’s important is knowing how to adapt them to the appropriate scale, so they work for your individual business.

As a business owner your weekly goal is to:

• Reach new audiences.
• Attract new customers.
• Retain existing customers.
• And everything in-between.

You can’t afford to spend marketing money each month if you aren’t getting a decent return on that investment.

That’s where automated email marketing levels the playing field – email marketing has proven itself with the highest ROI (return on investment) when compared to all other forms of marketing, and averages about $42 in return for each $1 you spend. Not too shabby.

Attracting more Local customers is easier said than done.

Local businesses can leverage key ranking signals for better search engine local visibility.

Do you know what those ranking signals are?

Tips to help your business boost local organic visibility within search engines include:

Have you been making the most of your tweet opportunities?

Are you not sure what your company tweet strategy should be?

Do you struggle with what you should be tweeting about?

Businesses know that social media is a good way to attract new customers and a good way to drive repeat business. If your business is looking to expand social reach and bring more Brand awareness, the new 2021 Twitter Planner is something you’ll want to be aware of.

Google is not just the most used search engine browser in the world, but has worked behind the scene for years developing online tools to help businesses and website owners.

The most useful Google business online tools are free, while some are paid services.

Google tools help:

• Improve SEO (search engine optimization).
• Improve website function and usability.
• Improve company and Brand visibility.

Let’s look at the top Google marketing tools businesses use:

Email marketing campaigns are important.

Mistakes can make or break goals you’ve spent months working toward.

You might not even be aware you’re making some of the top email marketing mistakes.

Throughout 2020, B2C email (business to consumer) continued as a primary marketing channel. With more Brands increasing their focus on email as their primary method of keeping in touch with their customers and audience – smart businesses will continue to develop and invest in their email marketing during 2021.

Have you ever thought of leveraging Brand Ambassadors to market your business?

If not – now might be the perfect time!

Brand Ambassadors can be beneficial to all businesses, whether small, large, retail, online only, etc.

What is a Brand Ambassador?

A Brand Ambassador most often:

• Believes in your company whole-heartedly, and thinks of themselves as your biggest fan club.
• Is always blogging or posting online about your product (or service).
• Writes online reviews that include positive messages about your product (or service).

Your business might:

• Offer the perfect product or the perfect service.

• Provide great value to customers.

• Extend perfect customer service.

• Always ship out orders on time.

But … does it seem your businesses just can’t seem to grow a following on Social Media?

Any idea as to why that might be?

The reality is - no matter how engaging your content, products or services are, they won’t resonate if you’re not reaching the appropriate social media audience.

Why optimize your business Facebook Page?
Optimization helps make sure your Facebook business page gets the attention it deserves.

Optimizing your business Facebook page will:

• Improve overall search engine ranking results.
• Allow posted content and ad campaigns to perform better.
• Allow more exposure bringing an increase in followers.
• Allow for products and services to better reach target groups.
• Increase clicks and conversions, leading to more sales.

Check out these tips for optimizing your business Facebook page.

Has your day-to-day operation changed?

Has your business focus shifted to online sales? 

Is your business falling short in reaching new and existing customers? 

If your business has hit some speed bumps during the past year, simple actions can be taken now to navigate the new year with confidence . . .

Things Small Businesses Have Learned During the Past Year

Constant Contact, an online expert marketing provider has spent the past year working with small businesses to make smart use of the digital marketing tools their company offers, so businesses could thrive and grow with the ever-changing challenges they’ve encountered.