Google is not just the most used search engine browser in the world, but has worked behind the scene for years developing online tools to help businesses and website owners.

The most useful Google business online tools are free, while some are paid services.

Google tools help:

• Improve SEO (search engine optimization).
• Improve website function and usability.
• Improve company and Brand visibility.

Let’s look at the top Google marketing tools businesses use:

Email marketing campaigns are important.

Mistakes can make or break goals you’ve spent months working toward.

You might not even be aware you’re making some of the top email marketing mistakes.

Throughout 2020, B2C email (business to consumer) continued as a primary marketing channel. With more Brands increasing their focus on email as their primary method of keeping in touch with their customers and audience – smart businesses will continue to develop and invest in their email marketing during 2021.

Have you ever thought of leveraging Brand Ambassadors to market your business?

If not – now might be the perfect time!

Brand Ambassadors can be beneficial to all businesses, whether small, large, retail, online only, etc.

What is a Brand Ambassador?

A Brand Ambassador most often:

• Believes in your company whole-heartedly, and thinks of themselves as your biggest fan club.
• Is always blogging or posting online about your product (or service).
• Writes online reviews that include positive messages about your product (or service).

Your business might:

• Offer the perfect product or the perfect service.

• Provide great value to customers.

• Extend perfect customer service.

• Always ship out orders on time.

But … does it seem your businesses just can’t seem to grow a following on Social Media?

Any idea as to why that might be?

The reality is - no matter how engaging your content, products or services are, they won’t resonate if you’re not reaching the appropriate social media audience.

Why optimize your business Facebook Page?
Optimization helps make sure your Facebook business page gets the attention it deserves.

Optimizing your business Facebook page will:

• Improve overall search engine ranking results.
• Allow posted content and ad campaigns to perform better.
• Allow more exposure bringing an increase in followers.
• Allow for products and services to better reach target groups.
• Increase clicks and conversions, leading to more sales.

Check out these tips for optimizing your business Facebook page.

Has your day-to-day operation changed?

Has your business focus shifted to online sales? 

Is your business falling short in reaching new and existing customers? 

If your business has hit some speed bumps during the past year, simple actions can be taken now to navigate the new year with confidence . . .

Things Small Businesses Have Learned During the Past Year

Constant Contact, an online expert marketing provider has spent the past year working with small businesses to make smart use of the digital marketing tools their company offers, so businesses could thrive and grow with the ever-changing challenges they’ve encountered.

Potential customers can decide in an instant not to make an online purchase.

Customers can drop your company in a snap and buy from a different business.

Why?

People are listening, watching, and reading everything online. More and more, buyers are doing their due diligence prior to making online purchases.

If they see one little thing that casts doubt about your business, they’ll click away and never give you a second thought. They’ll also jump-in to tell others their opinion of you – good or bad.

Back in the day, a business’s trust and reputation was built on word-of-mouth, the best advertising a business couldn’t buy.

Today, buying is shaped and motivated by online social media, brand and product influencers, past customer reviews, communities, blog posts, rival websites, news and review websites.

Businesses are using Instagram more and more to extend their reach and bring awareness to their Brand with local, regional and national audiences.

Local businesses have learned that Instagram is all about bringing people and communities together that share mutual interests, and they’ve discovered that Giveaways work especially well for them.

When launching a new product or service, a Giveaway is the perfect way to draw attention!

A little perk from Google for your business to use on your Google Business Profile (formerly Google My Business) listing.

What is a GMB/GBP Short Name?
Per Google, a short name is a unique identifier used to “represent your business name, brand, location or other description”.

Who is a Short Name Available To?
After you’ve verified your business, you can create a short name for your Business Profile to make it easier for customers to find you. This feature is available for most merchants and business categories.

Have you gotten caught up in ‘making sales’ rather than ‘how to make sales’? Sometimes we hit a wall before realizing it’s time to make a change.

Hit a Brick Wall?  Let’s Knock it Down!

If people aren’t visiting your website as much as they should, aren’t adding products to the cart, or haven’t become repeat customers – then let’s take a look at one high-performing ecommerce tool designed to help your business build stronger sales.