Back in the day, Facebook told us getting “Likes” to your page was a good thing.
With all their algorithm changes are “Likes” really a big deal anymore”?

“LIKE” vs “FOLLOWER”

A Facebook LIKE is an individual that’s opted to attach their name to your Page as a Fan. When people Like your page they’re expressing support for that Page.

A Facebook FOLLOW is an individual that’s opted in to receive updates on Posts you make in their Newsfeed.

How much time do you spend in a week jumping between all of your Social media accounts?

Let’s learn what Social Automation is, how it can save you time, and grow your Social media accounts.

Did You Know?

• Over 50% of all USA based small and medium business owners go about their day-to-day without a Marketing plan.

• Deciding on a structured Marketing approach is crucial to staying within a set marketing budget.

• If a marketing plan is not set in place and reviewed at set intervals - business growth rarely happens.

Most seasoned shoppers have their own mental list of go-to places they buy from.

Where and why we repeat shop from a particular company usually falls under a handful of reasons:

• Quality
• Price
• Convenience
• Customer Service

Facebook recently announced new receptiveness tools for live streaming, an updated Messenger interface, an updated Download Data Tool and a Quiet Time feature that will enhance both business usage, and enrich the overall experience for regular users.

For those who rely on screen readers due to hearing challenges, an “audio only” live mode will be also become available for automatic captions.

To help strengthen their Brand, businesses will want to leverage these new tools and test them out to reach more viewers.

Touchless or Contactless payments are a progressive method of collecting payment at your place of business.

This new technology is gaining popularity due to:

• Security

• Speed of Service

• Customer Satisfaction

Did you know Email Segmentation helps to:

• surge open rates
• boost click rates
• shrink unsubscribe rates

How Do You Partition Your Email Subscriber List?

Sending the same content to everyone on your List is like walking in the dark and never really connecting with anything solid.

Your buyers and clients are diverse and won’t all respond to the same thing in the same manner. You need to dig deeper to determine what Your List wants and needs. Reshaping and customizing your communications to appeal to your contrasting subscriber lists will produce better results.

Are your Emails not being opened?

Due to the sheer volume of emails people receive on a daily basis, it’s reasonable to assume not even half of them are opened, much less read.

It’s normal for a percentage of Email Subscribers on your lists to lose interest and stop opening Email from your Business – but if months go by with zero engagement click-throughs, then that becomes an issue on several levels.

An accepted non-engagement Email strategy is to send out a dedicated message to those dormant Subscribers who’ve not engaged with your Email for a pre-determined time period (3-months, 6-months, etc). Your message goal is to re-engage these Subscribers as active customers/clients.

Have you been hesitant to use Instagram for Business marketing?

It’s not difficult or involved to set up a professional profile. You also have the option of converting an existing account into a Business account.

With just a few taps on a mobile screen you can take and share photos with your audience, use editing tools and filters to enhance image quality, tag users or locations, add a quick caption, and share across various Social networks.

Depending on resources and budget, many businesses don’t commit to systematic market research to determine what current and potential customers need, want, and are actually buying.

A good portion of business owners operate on a “if I like it, everyone will buy it” mentality - and that’s just not how to turn profits or grow a business.

Smart business owners will stay on top of what people are looking for, then diversify to meet current demand.