
Local Search has definitely evolved, and now plays a key role in mobile searches in relation to sales. Statistics shows that 72% of consumers that performed a Local search, ultimately visited a place of business with five miles of their location. (Wordstream)
78% of people who performed Local searches on mobile resulted in making an offline purchase. (Search Engine Land)
Local search indexing and first page results vary between Google and Bing, but each is important to pay attention to for SEO long-term plans. Google holds the larger market share, but Bing has a lasting foothold.
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