Videos catch the eye of viewers and compared to plain text, the attention of subscribers can be captured instantly.

Videos are able to swiftly convey a message, a service or a product with a visual impact not found in written words, and allows complex subject matter to translate easily.

Videos are able to quickly go viral, and your audience will react more positively after viewing and listening to a visual presentation.

Local Search has definitely evolved, and now plays a key role in mobile searches in relation to sales. Statistics shows that 72% of consumers that performed a Local search, ultimately visited a place of business with five miles of their location. (Wordstream)

78% of people who performed Local searches on mobile resulted in making an offline purchase. (Search Engine Land)

Local search indexing and first page results vary between Google and Bing, but each is important to pay attention to for SEO long-term plans. Google holds the larger market share, but Bing has a lasting foothold.

This dynamic marketing calendar makes it easy for you to plan out your message, timing and media, all in one place, and we're offering it to you free!  Download this super useful tool today and get planning!

There are many ways to grow your Email list - some you may already use, and some you may want to test out on your website and social media platforms to boost your subscribers.

Once you have new subscribers, it’s best practice to offer an easy method for them to opt-out from your list, just in case they change their mind. 

Buffer is a posting and scheduling app to manage one or multiple social media profiles, posts and post scheduling. Just add posts and Buffer will auto-process to your selected social accounts. With this app, you can add content to Buffer from any website without signing in. Extensions are available to work within Firefox, Chrome, Safari and Opera.

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Most marketers find it's a never ending challenge to keep their brand relevant while capturing the attention of their audience. With Video more prevalent now in social media than ever before - it's extremely important to use the correct social media video specifications and advertising video sizes. To avoid technical difficulties, and promote a positive user experience – note that each platform has it’s own set of video criteria.

The key to social media is to offer good, useful or funny content and to post it regularly to engage your audience.

Download our social media topics list and tips to help keep you on track when posting to your social media accounts. Always include a good photo or video. Remember, you don’t always have to create new content, sharing counts!

What is ORM – Online Reputation Management?
Quite simply, Online Reputation Management (ORM) is about influencing, controlling or restoring the good standing of an individual, group, business and/or Brand.

A Good Defense is a Great Offense
From the minute your website hits the internet - that’s the time to commit to a consistent schedule for online monitoring and building your brand deep and wide. Brand reputation management takes time and diligence.

If you don’t have time to do it yourself, then contract with a reputable source to perform the tedious tracking and monitoring steps involved. Identifying and nipping negative reviews / online comments in the bud is essential.

Quarterly, bi-annually, or at minimum once per year - it’s best to get into complete website maintenance mode - to be sure all is functioning properly, accurate and not outdated.