Everyone’s jumped on the “Brand Reputation” bandwagon the past few years … and with good reason.

It’s important to know what people are saying about your business, products and services.

• Is someone using unauthorized images of your products on their website?
• Is someone bad-mouthing you and your company?
• Is someone using your photo on social media without your knowledge?
• Has someone left a negative review?
• Has a Blogger mentioned you in their post?

Wouldn’t it be nice to receive alerts each time your Brand name is being searched or mentioned?

Fee based subscription Reputation monitoring tools are useful and sometimes absolutely necessary to protect your Brand. If you don’t subscribe to a monitoring service yet – you may want to try out these Free monitoring tools.

What are Backlinks?

Backlinks are any link on or in a website page pointing (linking) to your website.

Back in the day, link exchanges were a common way to build backlinks to and from websites. People started building site highways and interconnecting them with hundreds, and in some cases – thousands - of reciprocal links that lead to Google dropping the proverbial hammer.

Check out these 7 Tips for Growing Your Business Facebook Organic Reach. Here is the first:

#1 – Post and Schedule Consistent Content

Facebook can become a direct line of communication between you and your audience. When people begin to view you as an authority in your niche, the information you post will begin forming a connection your viewers will count on. They’ll share and like your posts more frequently.

Create a weekly schedule for your Facebook posts and stick to it. Include images, and video when possible. Take advantage of holidays and events to post personal and business related content.

Definition : Search Operator

A Search Operator (or search parameter) is a character or string of commands and characters used in a search engine query to narrow the focus of the search.

Using Search Operators help you search quickly for information plus can find information to assist with SEO, identify errors that may exist on your site, and may also reveal information about competitor websites and activity.

What is Snapchat?

Snap, Inc states they are “a camera company”.

“We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together”.

Snapchat allows users to capture and send “Snaps” which are only viewable for a set duration between 1 to 10 seconds before they automatically delete, or with no time limitation until they are closed by the recipient.

Snapchat users have an option to save specific snaps on a private storage area with the “Memories” feature. Users can see locations on a map where other people make their snaps.

For many businesses the holiday season can dictate over 50% of their entire years’ revenue.

Planning is important.

A solid strategy is important.

Hardcore planning of Holiday marketing should begin in June. You’ll want a strategy in place by the time September rolls around. Cultivating your Email subscribers year-round is doubly important because if you’ve spent time growing your list you should have a good base of customers ready to buy from you come holiday season.

If you’re playing catch-up and it’s later in the season than you’d like, there are still a few holiday email marketing strategies you can put into place.

Using custom Facebook Frames will give a unique twist for your business page and/or to share images with your followers. Great to use for personalizing profile photos, page photos and for business event frames.

You may or may not be familiar with the Google Keyword Planner tool, formerly known as the Google Keyword Tool. There was a time the Google Keyword Tool was accessible under its own URL and free to use for everyone, however in June of 2016 – Google rolled the Google Keyword Tool under the umbrella of Google Adwords, restricting use only to those logged into an AdWords account.

If you’re already registered with Google Ads (Adwords), then you most likely are familiar with how to use the Google Keyword Planner to research keywords, search volume trends, platforms, competitors, locations, etc.

Here we’ll cover Tips for How to use the Google Keyword Planner tool for researching Keywords, and building Keyword Lists, without having to sign up for a funded Ads (Adwords) account.

Linking Adwords to Analytics allows you to see metrics such as pages per visit, percentage of new visits, average visit duration, and bounce rate - all within the AdWords interface.

You'll discover which keywords generate visits and the length of time spent on those visits. If people are spending ten seconds on a page, and others are spending three minutes on another page - then it's a flag indicating you'll want to adjust either your keyword(s) or the landing page.

Linking Adwords to Analytics will give you insights for re-allocation of your marketing budget based on conversion and performance metrics.

Learn more about email marketer convenience tools to make your email marketing a breeze.