What is a Conversion Rate?

Most commonly, the conversion rate is the number of conversions divided by the total number of visitors.

Example:
An e-commerce website logs 400 visitors per month and has 100 sales – the Conversion Rate would be 25%.
(100 divided by 400 = 25).

A conversion can refer to any specific action you want the visitor to take, and can include clicking a button, making a purchase or becoming a repeat customer.

What is Conversion Rate Optimization?

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. (Wikipedia definition)

Increasing your conversion rate increases overall profits for a business, so it’s crucial to optimize.

Branding is the process involved in creating a unique name and image for a product or service in the mind of the consumer.

Marketing is the promotion and sale of services and products, and a natural extension of your Brand.

Online Marketing allows far more opportunities than conventional business marketing because of additional channels and marketing platforms available on the Internet.

Your goal is to reinforce your Brand with marketing through Email, SEO, and Social Media to reach undiscovered customers where they spend time searching, reading, socializing and shopping.

Hootsuite is a posting and scheduling app to manage one or multiple social media profiles, posts and post scheduling. Just add posts, and Hootsuite will auto-process to your selected accounts. Extensions are available to work within Firefox, Chrome, Safari and Opera.

Email Marketing is one of the best ways to reach your audience because it allows you to carve out a unique personal relationship with people that actually look forward to reading your newsletter each week. Websites and Social Media aren’t as good in cultivating this intangible connection.

It’s quite unbelievable just how many Emails are sent on a daily basis.

269 billion per day in 2017.

According to statistical data gathered and filtered by the Radicati Group in 2017, they estimated the number of Emails sent per day averaged over 269 billion, and would continue to escalate at an average rate of 4.4% over the next four years.

Before we get into techniques you can use to boost your Email newsletter open and conversion rates, let’s reflect on a few statistics:

89% marketers said that email was their primary channel for lead generation. (Mailigen)

78% of consumers unsubscribe from emails because brands were sending too many emails. (Hubspot)

Email list segmentation and personalized emailing were the most effective email strategies in 2017. (DMA)

Marketers have witnessed an increase of 760% in email revenue from segmented campaigns. (Campaign Monitor)

Transactional or triggered emails have 8x more opens and substantially greater revenue than regular bulk emails. (Experian)

Triggered email campaigns have an open rate of 45.70%, a click-through rate of 10.75% and click-to-open rate of 23.52%. The unsubscribe rate and spam rate are as low as 0.58% and 0.06% respectively. (GetResponse)

Welcome emails have on average 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign. (InboxArmy)

Emails that include some sort of graphics have a higher open rate (26.89%) and higher click-through rate (4.36%) than that of text-based emails. (GetResponse)

Personalized subject lines lift open rates by 29.3%. (MarketingSherpa)

Social sharing buttons in email increase click-through rates by 158%. (Sarv.com)

What Are Google Posts?

Rolled out to all businesses mid - 2017, Google My Business Posts are a feature within Google My Business that allows businesses to publish content directly to Google’s search results.

Deleting your Facebook account will permanently remove all of your personal data including photo albums, likes and timeline information.

• You can't regain access once it's deleted.

• Facebook delays deletion a few days after it's requested. A deletion request is cancelled if you log back into your Facebook account during this time period, usually 14 days.

• Facebook may take up to 90 days to delete data stored in their backup systems. Your information isn't accessible on Facebook during this time period.

• Certain information, such as messaging history, isn't stored in your account. This means Friends may still have access to messages you sent after your account has been deleted.

• Copies of some material such as log records may remain in the Facebook database but are disassociated from personal identifiers.

Launching in 2008 as a powerful Twitter social media tool, Social oomph has expanded to a fully featured posting and scheduling app that easily lets you manage one or multiple social media profiles, posts and post scheduling.

Social oomph currently supports Twitter, Facebook, LinkedIn, Pinterest, Tumblr, App.net and Plurk, plus any Blog platform that has an XML-RPC remote publishing API. You can also automatically create social updates from RSS feed entries.

Videos catch the eye of viewers and compared to plain text, the attention of subscribers can be captured instantly.

Videos are able to swiftly convey a message, a service or a product with a visual impact not found in written words, and allows complex subject matter to translate easily.

Videos are able to quickly go viral, and your audience will react more positively after viewing and listening to a visual presentation.

Local Search has definitely evolved, and now plays a key role in mobile searches in relation to sales. Statistics shows that 72% of consumers that performed a Local search, ultimately visited a place of business with five miles of their location. (Wordstream)

78% of people who performed Local searches on mobile resulted in making an offline purchase. (Search Engine Land)

Local search indexing and first page results vary between Google and Bing, but each is important to pay attention to for SEO long-term plans. Google holds the larger market share, but Bing has a lasting foothold.