Most marketers find it's a never ending challenge to keep their brand relevant while capturing the attention of their audience. With Video more prevalent now in social media than ever before - it's extremely important to use the correct social media video specifications and advertising video sizes. To avoid technical difficulties, and promote a positive user experience – note that each platform has it’s own set of video criteria.

The key to social media is to offer good, useful or funny content and to post it regularly to engage your audience.

Download our social media topics list and tips to help keep you on track when posting to your social media accounts. Always include a good photo or video. Remember, you don’t always have to create new content, sharing counts!

What is ORM – Online Reputation Management?
Quite simply, Online Reputation Management (ORM) is about influencing, controlling or restoring the good standing of an individual, group, business and/or Brand.

A Good Defense is a Great Offense
From the minute your website hits the internet - that’s the time to commit to a consistent schedule for online monitoring and building your brand deep and wide. Brand reputation management takes time and diligence.

If you don’t have time to do it yourself, then contract with a reputable source to perform the tedious tracking and monitoring steps involved. Identifying and nipping negative reviews / online comments in the bud is essential.

Quarterly, bi-annually, or at minimum once per year - it’s best to get into complete website maintenance mode - to be sure all is functioning properly, accurate and not outdated.

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

How often do you leave online Reviews for companies you buy products and/or services from?

Learn here why it’s important for us to take the time to post online Reviews, and how to do them well.

Leaving Positive Reviews:

• Are useful only when they’re relevant, trustworthy and useful.

• Increases potential customer trust level.

• Offers insight into a company’s customer service and products.

• Allows businesses to reward their staff for a job well done, and the opportunity to look into areas needing improvement.

Did You Know:

• Consumers trust Reviews only if it translates to them as authentic.

• On average, 88% of online shoppers make a purchase decision based on Reviews.

• On average, 84% of customers place the same level of trust in online Reviews as they do a personal recommendation.

• Consumers say their primary motivation for leaving an online Review is to “help other people”.