Tips & Tricks

Categories: Marketing,Social Media
Online Reputation Management Tips and Tools

What is ORM – Online Reputation Management?
Quite simply, Online Reputation Management (ORM) is about influencing, controlling or restoring the good standing of an individual, group, business and/or Brand.

A Good Defense is a Great Offense
From the minute your website hits the internet - that’s the time to commit to a consistent schedule for online monitoring and building your brand deep and wide. Brand reputation management takes time and diligence.

If you don’t have time to do it yourself, then contract with a reputable source to perform the tedious tracking and monitoring steps involved. Identifying and nipping negative reviews / online comments in the bud is essential.

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Categories: Social Media
Cheatsheet - Pinterest Image Sizes as of November 2017

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

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Categories: Social Media
Cheatsheet - LinkedIn Image Sizes as of November 2017

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

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Categories: Marketing,Social Media
Cheatsheet - Instagram Image Sizes as of November, 2017

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

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Categories: Design,Social Media
Cheatsheet - Twitter Image Sizes as of November 2017

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

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Categories: Design,Marketing,Social Media
Cheatsheet - Facebook Image Sizes

Awful images vs great images can be the difference between getting viewer attention, and being totally ignored.

Bringing attention to you and/or your brand is why you post on social media - so make your images work for you by making sure they're optimized using correct dimension and resolution criteria for each platform.

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Categories: Social Media
How to Write Reviews on Facebook, Yelp and Google

How often do you leave online Reviews for companies you buy products and/or services from?

Learn here why it’s important for us to take the time to post online Reviews, and how to do them well.

Leaving Positive Reviews:

  • Are useful only when they’re relevant, trustworthy and useful.
  • Increases potential customer trust level.
  • Offers insight into a company’s customer service and products.
  • Allows businesses to reward their staff for a job well done, and the opportunity to look into areas needing improvement.

Did You Know:

  • Consumers trust Reviews only if it translates to them as authentic.
  • On average, 88% of online shoppers make a purchase decision based on Reviews.
  • On average, 84% of customers place the same level of trust in online Reviews as they do a personal recommendation.
  • Consumers say their primary motivation for leaving an online Review is to “help other people”.
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Categories: Design,Marketing
How to Submit a Sitemap

A Sitemap is a file containing a list of all your website's pages.

The Sitemap provides search engines with information about your site's pages, and can improve the ease for search engines to crawl and index. A Sitemap should be submitted each time you publish new changes to any page on your site you want indexed.

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Categories: Marketing
How to Find Your Website’s Most Popular Pages in Google Analytics

Once a month or so it’s good to check your most visited pages in Google Analytics. If you do regular Blog posts you should analyze to see which topics are most popular with your site visitors. If you sell products or services, you can track seasonal trends or find overall popularity for any given date range.

Analyzing your most visited pages helps you know what content is read often, so you can expand in that direction. Not sure how to find your website's most popular pages in Google Analytics? Let us show you how.

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