When we need to look something up online, most of us turn straight to Google. This isn’t a random occurrence, and everyone knows it’s the established norm for searching for anything online. As of March 2016, Google is responsible for 67.7% of all global online searches. What does this mean for you? This means you have to carefully monitor everything that Google does regarding their search engine infrastructure and modify your SEO accordingly.

One such major change that Google introduced in April of 2015 was the implementation of a new algorithm which determined a website’s mobile “friendliness” and influenced its ranking amongst search results. This meant that if your website was mobile friendly, it got better scores and was more likely to show up higher in search results for people using a mobile device. Google recognized that the mobile revolution was underway and more users were starting to search and look things up with the use of their mobile devices like phones and tablets. So the response was simple, reward the sites which are optimized for mobile use with better rankings.

If your marketing checklist for 2017 looks identical to last year’s checklist, then I’m afraid I have to break some bad news to you…you are doing it wrong. The marketing world is a dynamic environment and it changes from year to year.

Your marketing plan should be unique in its own way every year. The reason is simple: people change and you should change how you approach your customers or clientele accordingly. Instead of having a list of things that you must get done, you need to gather a set of goals which you want to attain. Try the non-linear approach. Brainstorm, write your goals down, and connect the dots from your audience perspective.

No matter what your industry, email marketing can increase your sales and exposure exponentially during the holiday seasons. It is estimated that in 2015 nearly 20% of all online sales were made due to e-marketing. Whether you are looking to increase your total number of sales, get some extra donations, or simply increase the traffic to your store, email marketing can help you achieve all of these goals.

The key is to create a clearly identifiable email template that gets straight to the point without extra unnecessary information. Focus on producing a universal template tailored for the specific holiday and then customize it to fit your needs. Show off your unique products and services, announce holiday discounts, or capitalize on your company’s mission statement. Whichever you choose to focus on, make sure that the e-mail is catchy and precise. Here are a few ways you can use email marketing to boost your website visits and sales during the holidays.

As a business owner, you’ve probably thought of joining the hot new social media platform, TikTok. TikTok is a great marketing tool for businesses of all sizes. However, it can be a little tricky and intimidating to start and establish a successful business account. 

That’s why we have come up with 3 questions every business owner must ask themselves before joining TikTok:

As a business owner, you’ve probably thought of joining the hot new social media platform, TikTok. TikTok is a great marketing tool for businesses of all sizes. However, it can be a little tricky and intimidating to start and establish a successful business account. 

 That’s why we have come up with 3 questions every business owner must ask themselves before joining TikTok: