A website is your primary business marketing tool, yet some people don't develop their site to it's fullest potential - and then wonder why their bounce rate is so high, why they aren't making sales, etc, etc.

Often times, business website owners spend their time focusing on areas that ultimately won't pay off if their website is lacking. Social Media, Instagram, YouTube and other platforms can drive visitors to your site, but once people get there, if they feel let down - they won't explore the site long enough to make a purchase.

While there are the rudimentary webpages and elements all sites should have such as good navigation, quality content, great photos, purposeful logo and tagline, etc, - there are ways to enhance basic pages so the website performs better overall.

What Exactly IS Organic Reach?

The term “Organic Reach” is basically a marketing metric. This metric is based upon the number of ‘unique individuals’ that have viewed content. On social media, it could be a post, stories, video, etc.

Organic Reach excludes paid promotional ads, and the use of promotional tools that manipulate a higher visibility ratio.

Check out these tips to help you increase your social media's organic reach.

Many business owners feel registering one domain name is sufficient. However, there are many reasons why multiple Domain Names using several different extensions should be registered for one business.

The primary reason is to Protect Your Brand!

Whether you're creating a Headline introducing a new product, running a sales or Adwords campaign, posting to social media, writing an article or organizing a newsletter - the Headline is the magnet that initiates the click.

People will not take the time to read anything you've written/posted unless the Headline is intriguing to them. You want people to feel they have no choice but to satisfy their curiosity and read further.

Does it bother you when people UnSubscribe from your list?
(you’re not alone)

Do you take UnSubscribes personally?
(you shouldn’t)

Can you learn anything from your list UnSubscribe rates?
(yes, you absolutely can)

Instagram has steadily been evolving into a viable platform for Business owners to establish their presence and cultivate new sales. Learning as much as you can about Instagram helps you to make better posting and advertising decisions.

Let’s see how much you know already:

How many Monthly Active Advertisers are on Instagram?

PreHeader Definition:

An Email PreHeader enhances the subject line of your newsletter. The PreHeader is minimal summary text following the subject line when an email is viewed in a persons inbox.

What’s the Point of Using a PreHeader in Your Newsletter Emails?

Applying a PreHeader to your subject line is a marketing strategy that lends to Brand recognition, and acts as a visual motivator - prompting the reader to click, open and read further.

Reasons You Should Compress Your Image Files

Optimize Website:

Websites with uncompressed images most often have a longer load time. Slow page load speed affects SEO and search result placement. Site visitors will click away when they have to wait too long for a page to load.

Are you just getting your feet wet with social media?

Are you a seasoned social media maven?

Either way – here’s a list of helpful and free social media strategies to help build your business.

Over 800+ million people visit Facebook each month to buy and sell things. If you’re an online business selling products and/or services, the FB Marketplace may be a good fit for you to extend your Brand on a Local level.

The Facebook Marketplace is a free option that allows businesses to sell products and services. If you're selling products online, you can sell in the Facebook Marketplace. If you run a home business, you can also sell on the MarketPlace. If you’re a local business providing a Service, you can sell on the Marketplace. The Marketplace is a combination of Craigslist, OfferUp and LetGo, all in one place.