If you’ve been using Instagram for a while, you may not have used “Stories” before. It’s a nice element that comes with Instagram and allows you to add custom photos and short videos to share with your followers.

The Instagram Story function was released mid 2016 and is only visible on mobile devices. There’s a 24 hour availability window for Stories to run on Instagram, then they drop off, with a new 24 hour cycle of Stories appearing.

Enhance your Facebook Business Page with a Call-To-Action button and make it easy for clients / customers to start food orders, make a reservation, shop your products, book a hair appointment and so much more! Not sure how to configure your Facebook Call-To-Action Button? Check out our step by step directions.

A Podcast is a series of audio or video recordings. 

A Podcast episode is one audio or video file from that series. The word 'Podcast' refers to a series of audio or video files, while a 'podcast episode' is one audio file from that series. 

Podcasts are similar to Radio shows and each Podcast series will have a specific theme. Each Podcast episode will talk about a particular subject in that theme. 

SEO is not a one time quick fix.

SEO starts when a website is being created.

SEO is a forever task of consistent monitoring.

Effective SEO is strategy refinement using proven best practices.

Check out our SEO task schedule for websites displaying lackluster search result performance. All may not be applicable to your situation, but utilize as many tasks as necessary to ensure the foundation of your site is SEO ready.

Sometimes emails read as legitimate, but end up being purely a scam. Let us show you how we performed a bit of research and learned about a particular email scam has been circulating since at least 2008 and appears the scam is still going strong.

If you promote, endorse, sponsor, place affiliate links or testimonials on your Website, Blog or to Social Media - the FTC is becoming Real about cracking down on offenders to the Disclosure of Promoted Content issue.

It was in 2009 when the FTC initially released their Guideline relevant to the use of Online Endorsements and Testimonials. The intention was for Consumers to know when a Blogger, Affiliate or Celebrity was receiving any form of compensation from recommending a product to their audience.

Using the Disavow Tool in Google and Bing

It’s recommended that website owners periodically perform a backlink audit of their site, because there are Good Backlinks and Bad Backlinks … if you don’t know who’s linking “to” your website – then you may be setting up your website for low search results. If you’re inexperienced with a deep, manual link audit, then it’s best to have a professional perform one every six months, or at the least – annually.

Since Google announced they’ll be indexing mobile friendly sites first in their search results, here are a few tips of how to move your Blog or website nearer the top results. 

LinkedIn was launched in 2003, has over 500 million members in 200 countries as of April, 2017, and is touted as “the place” for B2B online connections, and uniquely allows you to present yourself as a Brand. 

Predominantly revolving around careers, LinkedIn allows users to share content and network with peers and professionals on all levels. Businesses small and large have found LinkedIn to be an essential piece of their marketing strategy, with case studies showing on average that LinkedIn drives the most customers to B2B companies.

Where B2B companies acquired customers:

LinkedIn at 65%
Their Own Company Blog at 55%
Facebook at 43%
Twitter at 40%

Learn more about Best Practices for Setting Up and Using LinkedIn

Here are a few online tools to assist with content promotion that you may or may not be familiar with, and can be used in conjunction with your Social Media promotion efforts.