Conversion rates can be measured in a number of different ways on a website. Conversion rate goals differ from site to site, as it depends on what your website specific focus is.
Your conversion rate goal may be for:
- signups to your newsletter
- product sales
- member registrations
- ebook downloads
- service inquiries
Any activity beyond simple page browsing is considered a conversion rate.
Using complimentary images along with your text can bring a webpage to life, and appeal to the perceived personalities of your shoppers. We’ve all heard “a picture is worth a thousand words” – and it is.
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