For some business owners, posting content that draws in new followers can be challenging. Just when you think you've identified what type of content resonates with your existing audience - you see a trend where your page remains stagnate, and isn't growing.

The trick is to balance content geared toward retaining existing followers while bringing in new followers.

As a business owner, do you want to grow your customer base and generate more sales?

Coupons are highly effective and there’s no simpler way to get coupons to those who’ll use them - then sending one through email.

Did You Know?

• A recent survey found that 82% of shoppers redeem coupons within a week of receipt.
• Over 150 million U.S. shoppers have used digital coupons during 2021.
• The digital coupon redemption value is projected to reach 91 billion by 2022. 

A good chunk of customers wait to shop until after the holiday rush is over.

Statistics show:

• 92% of those within the U.S. shop online post-holidays.
• 31% say they shop online within a few days of a holiday.
• 34% say they shop online during the month of January. 

Did You Know?

• People are much more likely to buy after receiving an email or a text message from a brand than seeing them through social media.
• Social media is most valuable when combined with other marketing efforts.

A recent report from Constant Contact (a leader in automated email marketing) focuses on helping small businesses understand how their customers are changing and how businesses should adjust to meet those expectations.

The data, and trends show a huge gap between what small businesses think their customers want, and what consumers are actually looking for.

Let's look at a few areas where this disconnect is most apparent - with ways small businesses can alter their marketing strategies to start driving better results. 

In the past, the Instagram Story link feature was only accessible for use by verified accounts or those with 10,000+  followers.

Instagram recently announced that now all users now have access to its Link Sticker feature in Instagram Stories.

Why is This Exciting?

The Link Sticker has long been a high-performing link for directing people from an Instagram Story to a website, and can be attributed to driving conversions and sales. Now it’s available to everyone on a global basis – no matter how many followers they have.

• How often do you check your Google Analytics data?
• Were you going to set up this free tool, but never got around to it?
• Do you use Google Analytics reports to tweak your marketing strategy?

Did You Know?

Google Analytics, serves up comprehensive insight reports so business website owners can make strategic decisions based on accurate and real-time data.

Order Google Analytics Installation. 

Did You Know?

• TikTok is the 7^th most used social network.
  
  
• As of January, 2021, TikTok had over 689 million global active viewers.

• TikTok boasts over 100 million monthly active USA viewers, with the majority being 18 to 29, and apx 20 percent in the 30-49 age group.

TikTok has become increasing popular with businesses wanting to expand exposure and increase engagement to a new audience base.

TikTok has a reputation of just being about challenges-gone-wrong, and non-stop-dancing. They’ve grown beyond those nuances into a successful platform for both business and personal brands.

TikTok is way more forgiving than other social media platforms, as their audience is looking for quirky videos and entertaining connections.

There’s always revisions and enhancements to social media apps, but this month has been particularly busy in the world of Instagram.

Check out a few of the changes you may or may not have already seen on Instagram.

Every business receives negative online reviews at some point.

• Negative reviews give business owners insight into issues they may not have been aware of.
• Negative reviews give you the opportunity to improve your business.
• One unresolved negative review can put a big dent in an online business’s reputation.

Let’s look at five tips for turning those negative reviews into a positive situation for all.

• Does the thought of running Facebook and Instagram ads intimidate you?

• Does the process seem way too complicated?

• Are you unsure of how to start?

People use a variety of platforms to prepare, create and publish their Facebook and Instagram ads - some offer ease-of-use, while others make the process cumbersome and time consuming.