As an Internet Marketer, you see the terms SEO and SEM all over the internet. Many of you may not be sure  exactly what these terms mean, let alone what the difference is between the two.

Let’s Delve Deeper:

What is SEO (search engine optimization) and SEM (search engine marketing)?

SEO is referred to as Organic search results.

SEM is referred to as Paid search results.

Historically SEO has been regarded as an integral piece of SEM enveloping both Organic and Paid strategies.

However today - the term SEM is used when speaking exclusively about Paid search. The term SEO is regarded as the process of capturing website traffic from natural search results which are free and Organic.

While it isn't anything new for Businesses to optimize for Local Search - now more than ever it's crucial.

Most Business owners assume it's enough to focus on Google when it comes to Local Search efforts because they're “command central” in the Local Search game ... but statistics show it's just as important to develop a versatile Local Search strategy that includes all search outlets across the Internet.

According to a recent study consumers do use other channels besides Google Maps for Local search. Is your business listed on these other local search options?

With the new year almost upon us, now's the time for a fresh start and a chance to make a change.

Do you have a “grow” plan in place to keep your Business focused and on track to progress throughout the new year?

People Will Click for that First Bite!!!

While the term "Landing Page" gets thrown around a lot in online Marketing, not all that many people really understand what it means - much less how it differs from a website or homepage, or even why Landing Pages are necessary.

Many website owners have no idea what a Landing Page is, so if you’re not familiar with the term, don’t feel alone. At the very least - everyone needs a custom Landing Page for list Sign-ups, Social media posts and product/service campaigns.

With the surging popularity of Stories (in Instagram) and the increased rate of users following Businesses - it's always good to revisit, refresh and refine your Instagram presence and strategy.

Instagram has recently published tips and information to guide you through several areas that many people - especially Businesses - need help with.

Get Organized
Organize your database before the holiday season arrives.  Put your loyal, new, and potential customers into different lists.  This will allow you to target each of these audiences with relevant offers during the holidays.

Create a Stand-Out Holiday Offer
With so much competition from the ‘big guys’ and other local businesses - coming up with a compelling offer could be the secret to this year’s holiday success.

Leverage the Channels that Matter
The holidays are a busy time for your customers. That’s why it’s important to use the right channels, like Email and Social media,  to get in front of the right people.

Plan to Stay Connected
Encouraging new customers to join your Email list will allow you to deliver results beyond the holiday season.

Attend a Free Webinar to learn quick and easy ideas to help you reach new people and communicate with existing followers and customers.

When:   Thursday, November 14, 2019
Reserve Your Spot Now

Note: If you’re unable to attend, please register anyway. You’ll receive a link to the free recording of the Webinar which you can watch on your own time.

If you don’t know the answers to all of the questions below - you may need to refine your Business online marketing strategy.

#1:  How Do New Customers Find Your Business Online?

#2:  How Do You Build Relationships with New and Existing Customers?

#3:  How Do You Get Customers to Come Back and Make Repeat Purchases Again and Again?

#4:  How Do You Encourage Existing Customers to Share Your Business with Friends and Connections?

#5:  How Do You Evaluate Your Business Success and Make Smarter Choices?

When it comes to Email Marketing, it’s all about “Personalization, Segmentation and Engagement” – all key components to successful Email campaigns.

Creating Email Subject Lines that grab attention will make that “Open” click happen, allowing everything else to fall into place.

Feel free to use and perhaps modify the suggestions below in your next campaign.

According to Facebook, almost 50% of buyers start shopping online in November (or earlier) for the upcoming holidays.

Just recently Facebook debuted several new features to assist Businesses with their holiday marketing. Facebook says their goal is to make it easier for all business entities to create vibrant marketing visuals with customizable Stories Templates.

Every day your website receives traffic from sites that skew your statistics. Best practice is to block these URL's so your reports are not diluted by referrer spam.

Learn how to block referrer spam sites using Google Analytics for better stats!