Is your Business one of the over 500 million active users on Instagram Stories each day?

If not - maybe it’s time to get on board. Stories offers ridiculous potential for companies to extend their reach and invigorate engagement amongst their fan base as well as those unfamiliar with their Brand.

Sliding through Instagram Stories can be riveting for many people, and it's difficult for them to exit rather than continue watching. Business owners are taking advantage of the Stories feature to reach large audiences with timely content, while boosting Brand awareness.

Small business websites are able to compete in the Google search engine results by following a few pertinent methods. Regularly audit your site and tweak new content to be sure all is in order.

Here are a few things to pay attention to:

1) Incorporate Schema markup (code that helps search engines return more relevant information to the searcher).

Online shopping habits have changed and people want the best deal they can get on products/services they want. With so many sites in competition for “the sale” one of the best ways to get buyers to your site is to offer value along with incentives by using unique Coupon Codes and Discount Coupons.

Online Coupon use has substantially increased in the last five years. In 2014 16 Billion online coupons were redeemed. An estimated 31 Billions online coupons will be redeemed in 2019. (readycloud.com 2018)

Stastics show that over 78% of online shoppers agree that discounts influence where they shop online, with Promo Codes and Coupon Codes influencing where they make a purchase - even over available product selection and great customer service. (retailmenot.com 2018)

A website is your primary business marketing tool, yet some people don't develop their site to it's fullest potential - and then wonder why their bounce rate is so high, why they aren't making sales, etc, etc.

Often times, business website owners spend their time focusing on areas that ultimately won't pay off if their website is lacking. Social Media, Instagram, YouTube and other platforms can drive visitors to your site, but once people get there, if they feel let down - they won't explore the site long enough to make a purchase.

While there are the rudimentary webpages and elements all sites should have such as good navigation, quality content, great photos, purposeful logo and tagline, etc, - there are ways to enhance basic pages so the website performs better overall.

What Exactly IS Organic Reach?

The term “Organic Reach” is basically a marketing metric. This metric is based upon the number of ‘unique individuals’ that have viewed content. On social media, it could be a post, stories, video, etc.

Organic Reach excludes paid promotional ads, and the use of promotional tools that manipulate a higher visibility ratio.

Check out these tips to help you increase your social media's organic reach.

Many business owners feel registering one domain name is sufficient. However, there are many reasons why multiple Domain Names using several different extensions should be registered for one business.

The primary reason is to Protect Your Brand!

Whether you're creating a Headline introducing a new product, running a sales or Adwords campaign, posting to social media, writing an article or organizing a newsletter - the Headline is the magnet that initiates the click.

People will not take the time to read anything you've written/posted unless the Headline is intriguing to them. You want people to feel they have no choice but to satisfy their curiosity and read further.

Does it bother you when people UnSubscribe from your list?
(you’re not alone)

Do you take UnSubscribes personally?
(you shouldn’t)

Can you learn anything from your list UnSubscribe rates?
(yes, you absolutely can)

Instagram has steadily been evolving into a viable platform for Business owners to establish their presence and cultivate new sales. Learning as much as you can about Instagram helps you to make better posting and advertising decisions.

Let’s see how much you know already:

How many Monthly Active Advertisers are on Instagram?

PreHeader Definition:

An Email PreHeader enhances the subject line of your newsletter. The PreHeader is minimal summary text following the subject line when an email is viewed in a persons inbox.

What’s the Point of Using a PreHeader in Your Newsletter Emails?

Applying a PreHeader to your subject line is a marketing strategy that lends to Brand recognition, and acts as a visual motivator - prompting the reader to click, open and read further.