With the surging popularity of Stories (in Instagram) and the increased rate of users following Businesses - it's always good to revisit, refresh and refine your Instagram presence and strategy.

Instagram has recently published tips and information to guide you through several areas that many people - especially Businesses - need help with.

Get Organized
Organize your database before the holiday season arrives.  Put your loyal, new, and potential customers into different lists.  This will allow you to target each of these audiences with relevant offers during the holidays.

Create a Stand-Out Holiday Offer
With so much competition from the ‘big guys’ and other local businesses - coming up with a compelling offer could be the secret to this year’s holiday success.

Leverage the Channels that Matter
The holidays are a busy time for your customers. That’s why it’s important to use the right channels, like Email and Social media,  to get in front of the right people.

Plan to Stay Connected
Encouraging new customers to join your Email list will allow you to deliver results beyond the holiday season.

Attend a Free Webinar to learn quick and easy ideas to help you reach new people and communicate with existing followers and customers.

When:   Thursday, November 14, 2019
Reserve Your Spot Now

Note: If you’re unable to attend, please register anyway. You’ll receive a link to the free recording of the Webinar which you can watch on your own time.

If you don’t know the answers to all of the questions below - you may need to refine your Business online marketing strategy.

#1:  How Do New Customers Find Your Business Online?

#2:  How Do You Build Relationships with New and Existing Customers?

#3:  How Do You Get Customers to Come Back and Make Repeat Purchases Again and Again?

#4:  How Do You Encourage Existing Customers to Share Your Business with Friends and Connections?

#5:  How Do You Evaluate Your Business Success and Make Smarter Choices?

When it comes to Email Marketing, it’s all about “Personalization, Segmentation and Engagement” – all key components to successful Email campaigns.

Creating Email Subject Lines that grab attention will make that “Open” click happen, allowing everything else to fall into place.

Feel free to use and perhaps modify the suggestions below in your next campaign.

According to Facebook, almost 50% of buyers start shopping online in November (or earlier) for the upcoming holidays.

Just recently Facebook debuted several new features to assist Businesses with their holiday marketing. Facebook says their goal is to make it easier for all business entities to create vibrant marketing visuals with customizable Stories Templates.

Every day your website receives traffic from sites that skew your statistics. Best practice is to block these URL's so your reports are not diluted by referrer spam.

Learn how to block referrer spam sites using Google Analytics for better stats!

Now more than ever it’s so important to make sure your Brand is leveraging online Local Search and awareness of your business.

These ‘Local Marketing Musts’ are "must haves" to have in place for your Business!

Would you like to add 100, 300 or 500 new subscribers to your Email List in the next 30 days?

Sound too good to be true?  Nope, it's easy!

You just have to know how to make it happen.

It's common knowledge that Email Marketing rates at the top for best ways to promote a Brand.

Has your Subscriber list hit a slump?
Are you starting a new List for your business?

Here are a few useful Tips for getting new Subscribers.

Google My Business messaging via SMS (text messaging) will no longer be available, and will transition to the Google My Business app. After November 15th you'll no longer receive a text when customers reach out to you.

To keep messaging active for your business and continue using messaging with Google My Business, you'll need to download the GMB mobile app.

Messaging in the Google My Business app lets you receive and reply to messages free of charge. You can keep a record of your conversations and easily access reviews, bookings, insights, and other Google My Business app features.

If you're currently using Google My Business messaging via text (SMS), you'll need to download the latest version of the Google My Business app. Once the app is installed, you can turn on messaging. You’ll then receive and respond to messages in the app only - not via text.

Managing an Email List can be one of the most important investments a business commits to.

If your company isn't using an Email platform effectively to cultivate subscribers into customers ... then it's basically all a waste of time and money.

No matter which automated Email platform you may be currently using - and there’s plenty of them out there - they should offer Apps you can integrate into your Email marketing newsletters and campaigns. Some offer more, and some offer less.

Here, we’ll go over a few Apps offered by Constant Contact because we believe they offer the best bang for your buck when it comes to ease of use, effective promotional tools, and reporting features.