Have you been wondering what those tiny images are in the subject line of email you receive?

Each one of those tiny images is called an Emoji, and they’re being used more and more to attract the eye of the reader, create urgency and trigger emotions.

• Emojis are not 100% utilized in the business world but they’re catching on.
• People are scanning and sifting through countless emails every day on multiple platforms.
• Emojis have come to help readers prioritize email and sort through what’s important and what’s not.
• Marketing email has seen a spike in open rates that include an Emoji.

An SSL certificate can make a huge difference in your marketing efforts 

Whether your website is: 

• A Blog

• Educational or Informational

• A Non-Profit

• A Local Business Selling Services

• Making Ecommerce Sales

Google is suppressing sites in search results without SSL status.

 A website is your primary asset when it comes to marketing your business – so all the time and money you invest into it could be a waste of time if it’s buried in the search results. 

As with any social platform, the more followers you have, the easier it is to get more followers.
People want to experience what others are drawn to.

Just because you might have 100,000 followers - it doesn't mean they're going to be targeted followers your business wants ... the majority may be ‘watchers’ and will never convert to buyers.

Your goal is to cultivate followers who will become customers and loyal advocates of your Brand. 

Now is the time for small businesses to start thinking about event marketing.

Hosting an Event is an effective marketing tool to promote your business, while strengthening connections to your local community, and those looking for your products and services.

People are ready to hear and learn about your business and what you can do for them. They’re eager to know more about your products and how to use them. They want to know what services you offer, and how those services will make their lives easier.

Did You Know?

Google looks at over 200 ranking factors that contribute to where a page appears in the search results for any specific keyword search.

Google is known for making frequent algorithm changes that impact search results - the newest one coming around the pike - Google has labeled as the Page Experience signal.

The Page Experience signal was scheduled to roll out in May. The drop date has been moved forward to a mid-June release with full search ranking integration by end of Summer.

This particular algorithm has the potential to impact your website search results, so it’s important for you to be aware of it, and make changes to your site now … if you haven’t done so already.

For business owners, a website is the core lifeline of an online business.

The reliability of a web host will either support or damage that lifeline.

How Much Risk Are You Willing to Take?

Web hosts that fall short can affect your site's SEO and that's something you can't afford to suffer through - not if you own a business where your reputation and sales are a prime priority.

Cheap hosts can turn into a nightmare if they fall short. Think of a web host as an apartment you're renting. The less you pay will most often translate to fewer perks such as no parking, no doorman for security, faulty appliances and heating, peeling paint, bugs in the kitchen, etc, etc. You soon realize you made a mistake, lured in by the low cost - you end up just wanting to move.

Did You Know?

It's predicted during the next 12 months consumers will spend more, and will plan that spending wisely.

The Technology Path is Changing 

• The ongoing shift is how people are relating to Brands.

• Online marketers are finding personalization and automation a must.

• Small businesses have to distinguish themselves, become relatable, and build community trust.

Do you want to?

• Make more sales.

• Boost traffic.

• Grow your social media following. 

You have goals for your Email marketing, and chances are you're constantly striving for better results.

Here are a few Email marketing tips you can do right now to improve the performance of your campaigns.

Customers are clearly utilizing online shopping more than ever before.

Digital transactions are the new normal.

Those businesses who escalated their efforts a year ago with customer-friendly digital purchases have managed to increase sales into 2021.

Statistical data shows:

• New growth:
  25% of US consumers now prefer to begin their shopping trips online.
• New consumers:
  17% increase in online-native shoppers since March 2020.
• New opportunities:
  As customer expectations change, businesses that pay attention to what their customers want increase loyalty and retention.

The recent growth in digital commerce is a signal that businesses and retailers should continue to scale their investment efforts into digital purchasing, while refocusing and enhancing the consumer in-store experience.

Do you carefully choose specific words when marketing your business?

Are those words helping you reach expected goals?

Words and phrases can dictate how customers and potential customers respond. Everyday, businesses use words and phrases in communications such as emails, email campaigns, web copy, social media posts, and advertising with the goal of either a lead or a purchase.

Words with Impact

Here are a few word tips your business can use to guide how people feel, think and act when they read your written communications.

Your word goal is to draw people in – not drive them away!