Are your Emails not being opened?
Due to the sheer volume of emails people receive on a daily basis, it’s reasonable to assume not even half of them are opened, much less read.
It’s normal for a percentage of Email Subscribers on your lists to lose interest and stop opening Email from your Business – but if months go by with zero engagement click-throughs, then that becomes an issue on several levels.
An accepted non-engagement Email strategy is to send out a dedicated message to those dormant Subscribers who’ve not engaged with your Email for a pre-determined time period (3-months, 6-months, etc). Your message goal is to re-engage these Subscribers as active customers/clients.
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