Potential customers can decide in an instant not to make an online purchase.
Customers can drop your company in a snap and buy from a different business.
Why?
People are listening, watching, and reading everything online. More and more, buyers are doing their due diligence prior to making online purchases.
If they see one little thing that casts doubt about your business, they’ll click away and never give you a second thought. They’ll also jump-in to tell others their opinion of you – good or bad.
Back in the day, a business’s trust and reputation was built on word-of-mouth, the best advertising a business couldn’t buy.
Today, buying is shaped and motivated by online social media, brand and product influencers, past customer reviews, communities, blog posts, rival websites, news and review websites.
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