Thinking about selling online?

Not sure why your existing ecommerce site isn’t bringing in sales?

Here are a few tips for how to setup your online shop to compete with local, regional and international brands.

The trend is for people to just set up a business Facebook Shop and start selling, but their website is getting lost in the shuffle. Either there isn’t one, or if there is – it’s being neglected.

Are you depending on Facebook to make all the magic happen?

Let’s take a look at a few reasons why businesses need to have a website along with a Facebook Shop.

Visual marketing has become an important bridge to connect with those seeking what you’re offering.

Why Has Visual Search Become So Popular?

• Has become essential in most digital shopping experiences, and is especially important for e-commerce Brands.

• Many people don’t know what they want but “will know” when they see it. Some know what they want, but don’t know what it’s called.

• Is a growing opportunity with the potential to push significant organic traffic and conversions.

An Email Subscriber List is what businesses use to build relationships with potential customers, while staying connected to established buyers.

Once a person subscribes to your list, they’re allowing you access to their Inbox – along with their family and friends … they’re offering you their trust because they’re interested in what you offer.

To some, building a solid Subscriber List that will help your business grow may not seem an easy task.

More and more businesses are learning the value of using Facebook to connect with potential and repeat buyers.

If you’re already hosting events or classes on Facebook, or would like to start - now’s the time to take advantage of their new Paid Online Events offering.

New Product on Facebook:

Virtual gatherings are in-demand more than ever before. Facebook is reaching out and helping SMBs (small to mid-sized business) with their new offering called “Paid Online Events”.

When day-to-day business is affected by events we can't control - people are searching for ways to generate more exposure, increase revenue, and gain more of a market presence for their small businesses.

Increasing Your Digital Marketing Efforts Will:

• Expand Online Sales.
• Promote New Buyer Connection.
• Resonate with Existing Customers.

When people search for your business by Name or Something Related to your business - can they find you?

If people perform an online search, and can't find your business - the first thing that pops into their head is: Does this business even exist?

Every business owner strives to bring in new customers while keeping existing customers coming back – but many hesitate to invest time or resources on a new marketing method unless they are sure they will get stellar results.

Count on the tried and true: email marketing. An Email marketing campaign is a cost effective solution that gives you, the business owner, the power to reach customers in the place they live every day - their Inbox!

Everyone conducting online business should have a marketing plan – but many don’t.

Why?

Usually it’s because they don’t have time, or they don’t know how to start the process.

These are usually the same people who whine about not making any sales, not getting visitors to their website, not getting Social media followers, not getting List Subscribers, etc, etc.

These are also usually the people without strategies in place and go day-to-day without a clue as to why their business isn’t moving forward.

Your Social Media Metrics are what tell you if you’re on-track or if you’re just posting in the wind.

Your Social Media Goals are directly related to your Social Metrics.

Determine What Your Specific Social Media Goals Are

Goals may include:

• Increase Followers.
• Move Traffic to your website.
• Secure Leads and Make Sales.
• Create Excitement about your Brand, Product or Service.