A little perk from Google for your business to use on your Google Business Profile (formerly Google My Business) listing.

What is a GMB/GBP Short Name?
Per Google, a short name is a unique identifier used to “represent your business name, brand, location or other description”.

Who is a Short Name Available To?
After you’ve verified your business, you can create a short name for your Business Profile to make it easier for customers to find you. This feature is available for most merchants and business categories.

Have you gotten caught up in ‘making sales’ rather than ‘how to make sales’? Sometimes we hit a wall before realizing it’s time to make a change.

Hit a Brick Wall?  Let’s Knock it Down!

If people aren’t visiting your website as much as they should, aren’t adding products to the cart, or haven’t become repeat customers – then let’s take a look at one high-performing ecommerce tool designed to help your business build stronger sales.

Have you been on the fence about setting up a Facebook Shop because you thought it’s too confusing or it would take too long?

Good news! It’s not.

Facebook has refined their shop setup process, so it’s straightforward, quick and easy.

If you’re using a website to sell products, people can be sent to the website from a Facebook or Instagram shop to complete the purchase. There are also options to setup a shop with checkout.

Shops set up from a Facebook Business page, can be customized in their Commerce Manager. 

Local and small businesses have found using the Instagram stories feature helps to boost engagement, and sales.

Why?

Instagram is a platform that people spend time on – they watch things they weren’t specifically looking for, and find themselves clicking on stories where their interest is piqued. Quite often - they’ll see a story, or click on an ad, then go on to buy the product.

Instagram data shows their stories feature now has over 500 million daily active users, so it’s a feature businesses shouldn’t overlook utilizing.

Need some holiday email marketing inspiration?

For many businesses, online holiday shopping is their most profitable selling season of the year - and this year won't be any different.

Did You Know?

Businesses who participate in holiday marketing have learned that no tool offers more opportunities to increase sales than email marketing.

Managing a Facebook page for local business is far different than running a non-business Facebook page.

The challenge for local business pages is twofold:

• Create compelling content that resonates with both customers and community.
• Create a balance of product/service promotion with entertaining content.

Whether you're just starting out on Facebook or have been working your business page for quite some time - take note of our tips on how to leverage Facebook for more business awareness and sales.

What’s your experience been the past few months with Social Media?

• Are people still reading your Social Media posts?

• Are people not engaging with your account the way they used to?

• Are you wondering how to up your game and grow a larger audience?

The one thing that many Social Media account owners overlook, is how important it is to know their audience.

It’s the right time to set up a Facebook Shop for your business.

Why?

More and more businesses are using Facebook shops to increase sales and extend their Brand reach.

Facebook has become the global social network leader boasting over 2.7 Billion users each month.
(resource: Released results for second quarter, 2020, Facebook)

Did You Know?

Service-related companies identified with the Google Guaranteed badge, are more apt to be selected for a job by people browsing local search results.

What Is a Google Guarantee?

‘Google Guaranteed’ is Google’s way of suppressing fraudulent service companies and those who provide sub-standard work.

Google Guaranteed companies must successfully pass the Google screening process for identity verification, insurance and licensing.

Per Google:
“If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit.”

Shopping habits have changed.

In the last six months - online sales have soared, compared to past years.

Online sales are projected to inflate exponentially during the upcoming holiday season.

It’s time to put the pedal-to-the-metal, increase your online efforts and use your Email Lists to their fullest potential.

According to the National Retail Federation (NRF)
“each year, about 40 percent of consumers begin their holiday shopping before Halloween.”